Product Designer, Breaker of Silos, & Corraler of Cats
Product Designer,
Breaker of Silos,
& Corraler of Cats
Product Designer,
Breaker of Silos,
& Corraler of Cats
Untangling complexity using a blend of product strategy, systems thinking, and hands-on research to get to the core 'why' of the problems at hand.
Untangling complexity using a blend of product strategy, systems thinking, and hands-on research to get to the core 'why' of the problems at hand.
Untangling complexity using a blend of product strategy, systems thinking, and hands-on research to get to the core 'why' of the problems at hand.
MOST RECENTLY
Product Designer @ IBM owning end-to-end design and discovery across 0-to-1 products, early-stage visioning, and AI governance initiatives for sustainability-focused B2B enterprise solutions.
Product Designer @ IBM owning end-to-end design and discovery across 0-to-1 products, early-stage visioning, and AI governance initiatives for sustainability-focused B2B enterprise solutions.
Due to NDAs, this is more of a snapshot of my experience — please contact me if you want to hear more.
Due to NDAs, this is more of a snapshot of my experience
— please contact me if you want to hear more.
Due to NDAs, this is more of a snapshot
of my experience — please contact me
if you want to hear more.
MAR 2024 - JUN 2024
Unifying 4 apps into 1 streamlined workflow
Expanding IBM Maximo Asset Management Suite into a $Bn+ vegetation management market
CROSS-PRODUCT INTEGRATION
SYSTEMS THINKING
END-TO-END PRODUCT STRATEGY
HIGHLIGHTS
10
features proposed
100%
features added to roadmap
25+
cross-functional stakeholders engaged
THE SHORT VERSION
I led two product teams by defining the product strategy and end-to-end experience for the integration of vegetation management data into IBM's multi-product asset management system. By identifying workflow gaps and defining user requirements, I delivered a phased integration plan including: OOTB launch features, high-fidelity mockups, and future roadmap opportunities.
Due to NDAs, please contact me to learn more
MAR 2024 - JUN 2024
Unifying 4 apps into 1 streamlined workflow
Expanding an asset management suite into a $Bn+ vegetation management market
CROSS-PRODUCT INTEGRATION
SYSTEMS THINKING
END-TO-END PRODUCT STRATEGY
HIGHLIGHTS
10
features proposed
100%
features added to roadmap
25+
cross-functional stakeholders engaged
THE SHORT VERSION
I led two product teams by defining the product strategy and end-to-end experience for the integration of vegetation management data into IBM's multi-product asset management system. By identifying workflow gaps and defining user requirements, I delivered a phased integration plan including: OOTB launch features, high-fidelity mockups, and future roadmap opportunities.
Due to NDAs, please contact me to learn more
MAR 2024 - JUN 2024
Unifying 4 apps into 1 streamlined workflow
Expanding IBM Maximo Asset Management Suite into a $Bn+ vegetation management market
CROSS-PRODUCT INTEGRATION
SYSTEMS THINKING
END-TO-END PRODUCT STRATEGY
HIGHLIGHTS
10
features proposed
100%
features added to roadmap
25+
cross-functional stakeholders engaged
THE SHORT VERSION
I led two product teams by defining the product strategy and end-to-end experience for the integration of vegetation management data into IBM's multi-product asset management system. By identifying workflow gaps and defining user requirements, I delivered a phased integration plan including: OOTB launch features, high-fidelity mockups, and future roadmap opportunities.
Due to NDAs, please contact me to learn more
AUG 2023 - DEC 2023
Making AI less of a black box
Partnering with IBM's design system team to scale AI patterns company-wide
UX DESIGN FOR AI
DESIGN SYSTEMS CONTRIBUTION
AI EXPLAINABILITY
HIGHLIGHTS
950+ employees
enabled by new AI standards
Beta component
contributed to design system
1 day → 1 hour
explainability workshop time reduction
THE SHORT VERSION
I created reuseable UX templates enabling product teams to quickly identify and prioritize role-specific AI explainability questions to increase trust in AI-generated outputs, and partnered with data science to define guidance for an AI details component breaking down nebulous AI model concepts into simpler language for non-technical users.
Due to NDAs, please contact me to learn more
AUG 2023 - DEC 2023
Making AI less of a black box
Partnering with IBM's design system team to scale AI patterns company-wide
UX DESIGN FOR AI
DESIGN SYSTEMS CONTRIBUTION
AI EXPLAINABILITY
HIGHLIGHTS
950+ employees
enabled by new AI standards
Beta component
contributed to design system
1 day → 1 hour
explainability workshop time reduction
THE SHORT VERSION
I created reuseable UX templates enabling product teams to quickly identify and prioritize role-specific AI explainability questions to increase trust in AI-generated outputs, and partnered with data science to define guidance for an AI details component breaking down nebulous AI model concepts into simpler language for non-technical users.
Due to NDAs, please contact me to learn more
AUG 2023 - DEC 2023
Making AI less of a black box
Partnering with IBM's design system team to scale AI patterns company-wide
UX DESIGN FOR AI
DESIGN SYSTEMS CONTRIBUTION
AI EXPLAINABILITY
HIGHLIGHTS
950+ employees
enabled by new AI standards
Beta component
contributed to design system
1 day → 1 hour
explainability workshop time reduction
THE SHORT VERSION
I created reuseable UX templates enabling product teams to quickly identify and prioritize role-specific AI explainability questions to increase trust in AI-generated outputs, and partnered with data science to define guidance for an AI details component breaking down nebulous AI model concepts into simpler language for non-technical users.
Due to NDAs, please contact me to learn more
MAR 2024 - FEB 2025
Navigating ambiguity in experimental new product launches
Diagnosing a marketing-to-product gap that influenced investment in a net-new climate API platform
0-to-1 PRODUCT STRATEGY
PRODUCT-LED GROWTH DESIGN
Beta Research & Testing
HIGHLIGHTS
2 previews
launched
72% engaged users
from successful sign-ups
↑2x new logo leads
through preview funnel
THE SHORT VERSION
Supporting a pivot from B2B environmental dashboards to a net-new, API-first developer platform, I led early documentation and competitive audits, then stepped up as interim design lead after a team restructuring. When preview sign-ups landed well below target, I led beta testing that revealed a marketing-to-product gap — evidence that led leadership to pause the platform ahead of a full launch. My insights and resulting work lived on in two other initiatives supporting newer strategic organizational goals.
Due to NDAs, please contact me to learn more
MAR 2024 - FEB 2025
Navigating ambiguity in experimental new product launches
Bridging the gaps from discovery to usage for a self-service climate API platform
0-to-1 PRODUCT STRATEGY
PRODUCT-LED GROWTH DESIGN
Beta Research & Testing
HIGHLIGHTS
2 previews
launched
72% engaged users
from successful sign-ups
↑2x new logo leads
through preview funnel
THE SHORT VERSION
As part of strategic pivot from B2B environmental dashboards to creating a net-new API-first developer platform, I led the long-term visioning and initial end-to-end experience mapping before stepping up as design lead mid-project to support my team during restructuring. With unexpected post-launch results, I supported research in identifying a critical promise-perception gap between our marketing and the actual product experience.
Due to NDAs, please contact me to learn more
MAR 2024 - FEB 2025
Navigating ambiguity in experimental new product launches
Bridging gaps between discovery to usage for a self-service climate API platform
0-to-1 PRODUCT STRATEGY
PRODUCT-LED GROWTH DESIGN
Beta Research & Testing
HIGHLIGHTS
2 previews
launched
72% engaged users
from successful sign-ups
↑2x new logo leads
through preview funnel
THE SHORT VERSION
As part of strategic pivot from B2B environmental dashboards to creating a net-new API-first developer platform, I led the long-term visioning and initial end-to-end experience mapping before stepping up as design lead mid-project to support my team during restructuring. With unexpected post-launch results, I supported research in identifying a critical promise-perception gap between our marketing and the actual product experience.
Due to NDAs, please contact me to learn more
MAR 2024 - FEB 2025
Navigating ambiguity in experimental new product launches
Diagnosing a marketing-to-product gap that influenced investment in a net-new climate API platform
0-to-1 PRODUCT STRATEGY
PRODUCT-LED GROWTH DESIGN
Beta Research & Testing
HIGHLIGHTS
2
previews launched
72% engaged users
from successful sign-ups
↑2x new logo leads
through preview funnel
THE SHORT VERSION
As part of strategic pivot from B2B environmental dashboards to creating a net-new API-first developer platform, I led the long-term visioning and initial end-to-end experience mapping before stepping up as design lead mid-project to support my team during restructuring. With unexpected post-launch results, I supported research in identifying a critical promise-perception gap between our marketing and the actual product experience.